Yanmar Agribusiness Co., Ltd., a subsidiary of Yanmar Holdings Co., Ltd., has announced a strategic partnership with ATC Comafrique, a leading automotive and industrial equipment distributor based in Republic of Côte d’Ivoire, to accelerate the growth of its agricultural machinery business in West Africa.
The two companies reached an agreement on 23rd May, to collaborate in advancing agriculture across the region. Under the agreement, Yanmar will entrust ATC with the sales and servicing of its agricultural products. Beginning in fiscal 2025, the partnership will gradually expand its sales network across the region, aiming to conduct agricultural machinery operations in 16 West African countries, including Côte d’Ivoire and Ghana by fiscal 2035.
While cocoa and palm oil remain major crops in West Africa, recent food security concerns due to population growth have led to a growing emphasis on rice cultivation. With an extensive portfolio of machinery optimised for rice farming, Yanmar aims to drive sustainable agricultural development in the region by leveraging ATC’s established sales channels and after-sales support network.
As part of this alliance, ATC’s headquarters in Côte d’Ivoire will serve as the central hub for operations, providing tractors, combine harvesters, tillers, engines, and spare parts, along with full after-sales service, across all 16 West African countries.
